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In the rapidly evolving landscape of the digital age, data has emerged as a vital asset for organizations across industries. In fact, data in a way answers the "to be or not to be" question for organizations today. Moving from raw data to information, businesses transform data into a valuable resource -- a way for them to truly know their customers. However, as organizations embark on this journey of data, extraction, exploration, management and governance, the real question for customer is whether they know these organizations well enough. Therefore, this journey becomes a two-way or dare I say multi-way street where an eclectic group of stakeholders hold each other responsible and accountable for their actions. What is needed then, are consistent, incremental and rigorous steps towards employing better data tools, enhancing metadata management practices, embracing cloud technologies, and fostering a data-driven culture that not only builds trust in the interim but sustains well into the future of the ever-evolving landscape of data acquisition and data sharing.